Comprado con fondos de la Fundación del Museo de Arte de Carolina del Norte, Fondo Fiduciario de Arte
Los Angeles-based artist Edward Ruscha is known for his text-based artworks that combine pop culture, language, and typography. His style is influenced by the 1950s Pop Art movement, which rejected traditional, often elitist approaches to art making and embraced the creation of art for the people. According to the artist, he initially chose to work with text because it wasn’t limited by scale or style. He could display words any way he wanted, easily altering the intended meaning with a specific font, backdrop, or color.
Scratches on the Film is a large acrylic painting that appears to be an old and faded sepia-toned film still featuring the words The End in a bold Gothic font. In keeping with the goals of the Pop Art movement, Ruscha makes a direct reference to Hollywood, a major part of modern pop culture.
tags: communication, time, variation, movie, narrative
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